Housewives accepted THIS and THIS and THIS and THIS and... gee, are you going to get to the point?
This short couldn't be more overwritten.
Points for the incredibly expressionless acting of the dishwashing housewife at :30 and at 3:03 looking straight at the camera.
Look how the news dishwasher allows wifey to wear huge clunky bracelets!
It was interesting at first to see this unusual dishwasher but the superfluous verbiage (how many times can use say "mustard and egg?) bored me into "changing the channel."

Basically, these guys were picking up where the Great Depression and WWII had so unceremoniously dropped them! The dishwasher in its earliest configurations for home use came out in the Twenties! I have copies of contemporary advertising of those units for that time, AND they were sold in conjunction with the garbage disposal unit installed in its usual place underneath the single sink drain. The dishwasher was a top loader, and was located as part of the "GE Electric Sink" like a second sink bowl, with a lift off top, and an exposed motor visible underneath. Where they got a low or non-sudsing detergent to use at that time, or simply relied on the force of the hot water spray to clean dishes wasn't clear in the ads. The use of normal Duz or Tide or other sudsing soap products would have been disastrous under such circumstances! (You'd have ended up with a situation approaching Bob Hope's oversudsing kitchen area located washing machine in the movie "Bachelor in Paradise"!!)

Of course, the economies of the day would certainly have supported sales to the upper-middle and even some of the middle classes, especially since the ads I have show the dishwasher being loaded and the garbage disposal being run by a servant, maid or cook. Of course the housewife is also included in a few as well, to appeal to the housewife's sensibilities of keeping her hands free from the toils of dishwater, harsh soaps, grease, etc.

But, along comes the great crash of Black Tuesday, October 29, 1929, and the following greatest economic depression of the 20th century. Of course the first things to suffer lack of demand and therefore sales, were such luxury items as dishwashers. Either the mechanical or the human kind!

That lack of demand followed by lack of capital for R&D for 10 years or so, following immediately by the industrial and materials shortages and restrictions of the first six years of the 1940's left things like dishwashers languishing in their 1920's fusty, dusty forms. It took quite a period of Post-War materials supply recovery, and the releases of industrial research and development forces from Wartime focuses to allow the refocus on such frivolous items as home type electric dishwashers.

And with all the new materials, electronics and electrical motors that had been developed for military use, the refocus on adapting such materials and designs to the domestic market took a bit of time. But then it took off like a shot with constant readaptation, improvements and the term "New and Improved!!" becoming as ubiquitous in the American lexicon as "good morning," plus the rapid expansion of the forces of brand new, GI Bill financed, college educated, grey-flannel-suited, young marketing and advertising executives, it didn't take long for constant retraining of sales people on the front lines of a new kind to take their places in the consumer driven consciousness. And, there was also that little issue of having a kitchen in a home in which to install such items!

Home building suffered likewise from 15 years of nonexistence, having been affected just as severely from the economic consequences of very poor management of the beginnings of the Depression, the lengthy, painful duration of it and the severe restrictions on home building during the war years, leaving millions of new GI families homeless or under housed in the first few years after the war, while the construction industry struggled severely with materials shortages, utility shortages due to lack of connecting materials of all kinds, and existing power supplies inadequate to service all the new, badly needed homes. (This was even a serious problem with the wartime workers' and military members' basic housing constructed during the war, leaving many badly needed housing units without power, heat or water for months after otherwise being completed). It took 4-5 years of Post-War building and recovery before all but the most exclusive homes in upper class communities could consider the installation of such luxuries. I have materials, and access to others, advertising new homes and housing developments in the early 50's which did not include dishwashers in regular middle class housing units. Air conditioning, while readily available, was likewise missing in all but the more exclusive developments until the 1960's.

So, to hold this in the sort of 21st century "eyes" we have now isn't really doing it proper justice. It needs to be taken within the context of its history and development over a much longer period of time. Schmaltzy? Of course. Typical? Certainly! Following along with all the other forms and types of advertising, and training of advertisers in those years? Absolutely! If you want to see something really loaded with schmaltz and typical of its time, find some good Tupperware or Mary Kay videos!

Except for Judy's mother in Young Man's Fancy (Jam Handy, 1952) I never saw one of these in anybody's kitchen. Judy's mother had the front loader version. Why didn't they put a butcher block top on the top loader? Would have made that part of the countertop useful, no?

Honestly, though, crabbing about washing dishes when in 1950 not too many people had a double kitchen sink, and when you think about it, as a kid, this woman probably watched her mother wash clothes on a washboard.

I wonder how many times the narrator says "you" with that characteristic operatic back of the throat tone.

This production could have been much more effective by not repeating itself so much.
This film was made for the dishwasher saleman.

Film shows the beginnings of what evolved into an everyday appliance. the Mullins Jet-Tower Dishwasher. I recently attended an Open-House of a very fine up-scale home that still had one installed and working. I own the sample size still in its box. Along with the garbage disposal the Mullins dishwasher was a major step on the road to the modern kitchen as much as the early gas-powered Maytag clothes washers were generations before.
Painting dishes with food and drying is still the method used today for testing of dishwashers. Numerous homes still contain Youngstown Kitchens the best selling products of their day.

Why do your dished the old fashion way? When you do all your other housework the modern way! This little gem was clearly produced for the sellers of the dishwashing unit. Give instruction on what to say and what info will impress the ladies. The value is in the imagery of that housewife. Lots of good images of the kitchen, domestic life, and every day kitchen chores. The film does run a little long and can get boring at times. Thats why I can only give 3 ***

Great little film about an odd little appliance, the Youngstown Dishwasher, a device which was novel in the day, but because of the design, was replaced by the more familiar design we have today.
Very much designed like a washing machine, this machine had a central revolving sprayer which supposedly sprayed off all the food particles. Not too convincing demonstrations are shown, and Mrs houswife is all to happy.
Incidentally, this was made for furniture sellers, and it shows some great trade ads for the dishwasher as well.